LOOP is a car insurance company that provides affordable insurance to underserved communities by pricing without credit scores, zip codes, or job titles.
We established LOOP's social media presence and explored how the brand could come to life with animation.
We created a series of posts that peaked behind the scenes of the company and called it "Under The Hood".
Each post started with a "chapter title", pulled from the interview, and was bookended with the "Under The Hood" title.
These became templated intros and outros for future series.
LOOPÂ uses underlines, circles, and strikethroughs in their typography to add emphasis to certain concepts. We brought them to life in their key messaging, and included them in the posts that told their story.
