Storyboards
This one didn't make the final version
The Typography and Color Pallet come from the actual book. I also implemented two of her sketches.
Jane Jacobs was an Author and Activist, most well known for her criticism of Robert Moses and his many projects in NYC throughout the 1960’s. Her efforts saved many neighborhoods from being demolished for highways, and her approach to urban planning is still studied today.
I was introduced to Jacobs during my time studying and practicing architecture. Years later, after transitioning into design and branding work, I wanted to reconnect the subject matter, but with my new medium. I chose a quote from her book, “The Death and Life of Great American Cities” to bring to life.
I did everything except the voiceover
"To generate exuberant diversity in a city's streets and districts four conditions are indispensable:
1. The district, and indeed as many of its internal parts as possible, must serve more than one primary function; preferably more than two.
2. Most blocks must be short; that is, streets and opportunities to turn corners must be frequent.
3. The district must mingle buildings that vary in age and condition, including a good proportion of old ones so that they vary in the economic yield they must produce. This mingling must be fairly close-grained.
4. There must be a sufficiently dense concentration of people, for whatever purposes they may be there...”
- Jane Jacobs, The Death And Life Of Great American Cities (1961)
