This video is to introduce Claravine's AI marketing tool. It tracks and manages data across teams and assets automatically, and exponentially faster than what a human could do.
The video needed to clearly communicate who the tool is for, what it does, and why companies should adopt it, without alienating the marketers it's designed to serve.
To solve this problem, we used a simple concept: A day in the life of a marketer using Claravine's AI tool. We have our character, Maya, do a task that used to take 3 days, now in 20 mins.
To reinforce the human-first message visually, we used a hand-drawn illustration style and a grounded, realistic character design.
Motion Designer / Animator
Design & Illustration:
Jake Page
Script:
Curtis Green
Sound Design & Music:
Jason Stamatyades
Maya is designed to represent a gen Z professional. She's expressive, smirky, and a little over it.
In contrast, the AI agent doesn't have a personality or mascot, but still feels integrated and responsive.
Claravine was launching a newly-patented technology for assigning identifiers to creative assets across platforms in a marketing stack, Content ID. This video needed to make a dense, technical innovation feel inevitable to buyers who'd never heard the phrase "chain of custody for creative" before.
For this video we took a more technical, product-first approach. We simply show the platform, what it does, and how it works. Both of these videos live on Claravine's solution pages, sales enablement decks, and partner communications.
