This video is to introduce Claravine's AI marketing tool. It tracks and manages data across teams and assets automatically, and exponentially faster than what a human could do.
The video needed to clearly communicate who the tool is for, what it does, and why companies should adopt it, without alienating the marketers it's designed to serve.
To solve this problem, we used a simple concept: A day in the life of a marketer using Claravine's AI tool. We have our character, Maya, do a task that used to take 3 days, now in 20 mins.
To reinforce the human-first message visually, we used a hand-drawn illustration style and a grounded, realistic character design.
Motion Designer / Animator
Design & Illustration:
Jake Page
Script:
Curtis Green
Sound Design & Music:
Jason Stamatyades
Maya is designed to represent a gen Z professional. She's expressive, smirky, and a little over it.
In contrast, the AI agent doesn't have a personality or mascot, but still feels integrated and responsive.
